The confetti is finally falling! None of this ‘almost’ anymore! The new brand has been a while in the making and I couldn’t be more pleased with the result. A few tweaks will need to made here and there, but folks, it’s here to stay!
I started my rebranding process last fall when I realized that my brand at that time just wasn’t me. I was so excited to launch the first time around, that I skipped a ton of steps in my rush. Not this time. Hooray! In the next month, I’ll be sharing my favorite images from each of the four shoots that I had up in Seattle, plus the fifth one in my hometown. I’ll also be sharing my new brand with you in a bit more depth: little looks at my new packaging, paper goods, and the new shop. Eeek! I still can’t believe it’s finally here!
I really want to thank my husband for standing by me throughout this whole process — running to the store late at night because my keyboard and mouse batteries were dying from all the use, bringing me tea and pizza so I could reenergize, and giving me those tight hugs when I was feeling stressed. Thank you to Daniel Usenko, the photographer who took all these amazing shots that you see throughout the website and shop (PS: today is his birthday!). Thank you to my friend Arkadiy, who coded this whole new website and blog for me. And a big thanks to you all, all my supporters who have been so sweet throughout this rebranding process. I have really enjoyed seeing all the exclamation points coming in my direction; it makes me so happy that you have all looked forward to this new brand just as much as I have. You rock.
Feel free to browse the new site, every crook and nanny. And make sure you visit the new shop. It’s filled with a bunch of new goodies and there’s even more coming in May. This is just a taste!